Nennus Catio
Every paw deserves a spa day
Nennus is a pet grooming business in Qatar, and Catio is its home for cats. We built the brand from scratch: a cat mark in oversized glasses, two mascots, a cat groomer and a dog with scissors, a pastel colour system with bubble patterns, four slogans, and a brand book that takes it all the way from business cards to scrubs, products, packaging and a grooming van.
The challenge
Grooming is a trust purchase: owners hand over an animal they love. Nennus needed a brand that felt caring and a little premium, worked for cats and dogs alike, and could be applied the same way on a business card, a bottle and the side of a van.
The solution
A cat mark with big glasses, drawn to work in a single colour. A cat groomer and a dog with scissors as mascots, for warmth and a bit of humour. Sky blue, lilac, peach, pink and lime with soap-bubble patterns, and four slogans in an outline-and-bold type pairing. Then a brand book that applies it to stationery, scrubs, products, bowls and leashes, bags, food packaging and the van.
A complete brand, from the logo to the grooming van.
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